Effective Marketing with

Newspaper Headlines

 

by Larry Baltz

 

 

Your landscaping company is pursuing a large account, The Smith Corporation. But Joe Smith has used another company for the service for several years and you're having a tough time getting his attention.

 

Landing this account would make a significant impact on your profits. What can you do to get him interested in you so you can be considered for next year?

 

Why not put him in the headlines of the paper and mail him a copy? Okay, not the commercial paper. But when he receives his copy, he'll think he is identified in the real thing.

 

For about $14, you can put a smile on Joe's face and his name on the cover of the paper. Simply go to www.ppgift.com/headlines.htm and in just a few minutes it's done. You get up to a three-line headline and can also add a dateline. You'll have the authentic looking paper in about a week. Now, imagine Joe's delight when a paper arrives with the following headline:

 

Smith Corporation Wins

National Landscaping Award

for 3^rd Consecutive Year

 

You can date it three years in the future (or whenever appropriate) and include a personal note with it: "Joe, the quality of our service is so outstanding, headlines just like this one will be very common."

 

Of course the paper alone won't make the sale. But it will add some laughter and almost assuredly will get you your appointment.

 

The headline attention-grabber is perfect for any business:

 

Food company (Dale's) approaching a grocery chain —

"Apple Markets profits increase 30% with new line of Dale's products"

 

Security company (A1 Alarms) calling on a commercial account —

"Break-in attempt foiled at Thompson Office Park; A1 Alarms stop suspect"

 

Moving company (Reliable Movers) offering their service to the Mayfields —

"Mayfield family move completed in record time by Reliable; Nothing lost or broken"

 

A headline in the paper is a chance for your prospect to have some fun while you emphasize your value. What better way is there to get his attention?

 

Larry Baltz works with small business owners who want to Stand Out, Get Noticed, and Lead the Pack. He runs a company called Big Dawg Marketing. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his free report, "Big Dawg Marketing - 10 Creative Ideas to Stand Out and Get Noticed", go to www.BeTheBigDawg.com for your copy.