A 5 Step Marketing Process

to Catapult Your Business

 

by Larry Baltz

 

 

Success in any field requires a bold and confident attitude.

 

But the right attitude without a focused plan of action is a recipe for failure. Both are absolutely necessary for any business owner to achieve greatness. If your business isn't where you want it to be, perhaps you need to address the essential issues to get your marketing back on track.

 

What if you could accomplish the following?

·        Improve your focus

·        Develop your "expert status"

·        Redefine the value you offer

·        Identify inexpensive marketing weapons that gets results

 

Follow these 5 important steps to create a comprehensive marketing strategy to help you accelerate your growth.

 

1.    Drink Your Minute Maid®

Where do you get your "juice"?

Find your passion and exploit it. When you are truly fanatical and enthusiastic, your prospects sense it and are immediately responsive. No one can compete with you when you're "juiced up" about what you offer.

 

2.    Be a "Has-Been" and a "Drip"

An "ex" is a "has been" and a "spurt" is a "drip under pressure".

Wear that moniker proudly. People pay attention to a recognized Expert. Be an Expert and let people know you're an Expert. You'll command their attention and your revenues will increase. Consider a PR strategy to assist in the effort.

 

3.    Use a Big Megaphone

Shout your value to the world.

Your prospects care little about your degrees, your titles, or your job history. Their primary interest is discovering what you can do to help them. You do know the significant value you offer them, don't you?

 

4.    Get Out Your Pen and Paper

Create a Written, Detailed 2-page Marketing Plan.

It's not a plan if it's not written — it's simply an idea. No guesswork allowed or accepted. Here are the key questions to answer:

·       Who are your ideal clients?

·       What significant value do you provide them?

·       How can you reach them?

·       How will you reach them regularly and frequently?

 

5.    Ready….Aim….Fire! Fire! Fire! Fire!

Take Advantage of all the Marketing Weapons Available to You.

There are hundreds of effective marketing tactics you can use. Consider them all — and then choose the ones you can afford, that are most effective with your target markets, and those that excite you. Select marketing weapons from a strategic viewpoint and use them in tandem for maximum impact.

 

 

Are you just hoping for a successful marketing strategy….or are you willing to do whatever is necessary to make it happen? Combine your keen expertise, your passion, your value proposition, and your focus on your ideal client, and it certainly will happen for you.

 

 

Larry Baltz works with small business owners who want to Stand Out, Get Noticed, and Lead the Pack. He runs a company called Big Dawg Marketing. Larry is a Certified Guerrilla Marketing Coach and small business marketing expert. For his free report, "Big Dawg Marketing - 10 Creative Ideas to Stand Out and Get Noticed", go to www.BeTheBigDawg.com for your copy.